The Magic of LABUBU: Why is it so popular?

Written By Cherryl Mata

My curiosity about Labubu started when I randomly came across a TikTok review. It was just this tiny bunny-looking monster that caught my attention. At first, I had no idea it was even a thing. But the more my algorithm fed me videos, the more I got sucked into the hype. I started wondering why it was so popular and who was behind the trend. A quick Google search later, and I realized a bunch of celebrities were into it too, using these quirky little creatures as bag charms or even styling them into their outfits. That’s when I got it! Labubu wasn’t just cute, it was a full-on cultural moment. So, that’s when it sparked a thought of creating this newsletter. Let’s kick things off by highlighting the celebrities who helped fuel the hype.. Read more by signing up on my newsletter.

Cherryl Mata
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