Meet the LMM Team
Behind every system we build is a team grounded in strategy, structure, and accountability.
At Ledona-Mata Marketing, collaboration isn’t just about working together; it’s about aligning vision, process, and execution to help founders grow with clarity and intention.
Our team combines strategic thinking, operational discipline, and creative energy; ensuring every client experience reflects our human-centered, AI-powered philosophy.
Cherryl founded Ledona-Mata Marketing with one clear belief: marketing should feel structured, intentional, and human, not chaotic.
An MBA graduate, marketing strategist, and seasoned operator, she spent years working inside high-performing corporate environments before building her own agency. Having experienced agencies from the client side and now leading one herself, she noticed a consistent gap: too much automation, not enough strategy.
That insight became the foundation of LMM.
Built to be human-centered, AI-powered, and community-driven, the agency was designed around clarity before scale. Cherryl believes tools should support thinking, not replace it, and that strong systems are what allow creativity and growth to thrive sustainably.
As a leader, she blends strategic discipline with approachability. She values structured execution, clear communication, and teams that take ownership, but she also believes that building something meaningful should feel collaborative and energizing.
At Ledona-Mata Marketing, you’re not just joining a marketing team. You’re building marketing that makes sense, with intention, direction, and purpose.
Founder & Chief Executive Officer
Cherryl Ledona-Mata, MBA
Fionna Sayas
Fionna Sayas serves as Marketing Lead at Ledona-Mata Marketing, supporting strategic execution across campaigns, content systems, and client initiatives.
She plays a key role in translating strategy into structured, organized marketing execution, ensuring campaigns stay aligned, documentation stays clear, and workflows remain efficient. From supporting CRM visibility to maintaining brand-aligned outputs, Fionna helps bridge planning and implementation.
But beyond structure and systems, Fionna brings something equally valuable to the team: energy.
She’s known for being light-hearted, collaborative, and easy to work with, creating a positive environment even in fast-paced moments. Her approachable personality allows her to communicate effectively across teams while keeping standards high and operations smooth.
As Marketing Lead, she blends clarity with creativity, professionalism with warmth; reinforcing LMM’s belief that strong systems and strong team culture go hand in hand.
At Ledona-Mata Marketing, Fionna helps ensure that strategy doesn’t just get planned; it gets executed with focus, consistency, and a little bit of fun along the way.
Marketing Lead
Edgie serves as Account Manager at Ledona-Mata Marketing, supporting client acquisition, pipeline coordination, and relationship management across LMM’s growing ecosystem.
With a performance-driven mindset and strong communication skills, he plays a key role in guiding prospects through the early stages of their journey; from outreach and qualification to structured handoff and onboarding coordination.
He is responsible for maintaining CRM accuracy, tracking pipeline movement, and ensuring every client interaction reflects clarity, professionalism, and alignment with LMM’s human-centered, AI-powered approach.
Edgie brings consistency and accountability to the sales process. His work supports measurable growth through qualified lead generation, structured follow-up systems, and coordinated client onboarding; reinforcing LMM’s performance-driven culture.
Beyond metrics and pipeline visibility, he brings energy and approachability to client conversations. He believes growth should feel guided, not pressured, and that transparency builds stronger partnerships.
At Ledona-Mata Marketing, Edgie helps ensure that every founder’s first interaction with LMM feels clear, supported, and aligned from day one.
Account Manager